This case involves thinking about the meaning brands have for consumers, the roles brands play, and the views customers have of brands developed through marketing and […]
By walking through a set of financial data for XYZ, this assignment will help you better understand how theoretical stock prices are calculated and how prices […]
Sales—Peddling a Bicycle Courier Service: As Mike Reid, owner of Swiftcycle Courier Services, write a sales message to prospective customer Florian Heinz, president of F RONTIER […]
Each student will be required to develop and write a paper on a specific topic that integrates two perspectives of psychology. For example, Racial Prejudice could […]