Sales—Peddling a Bicycle Courier Service: As Mike Reid, owner of Swiftcycle Courier Services, write a sales message to prospective customer Florian Heinz, president of F RONTIER Equity Mutual. Your 10-year-old company provides bicycle courier services at highly competitive rates to a large number of businesses, including six other tenants of First Canadian Place in downtown Toronto’s financial district, where the head office of Frontier Equity Mutual is located. For the next three months, you are offering an introductory special to new clients, which entitles them to a 15 per cent discount on all envelope and small-package courier services. Your radio-dispatched delivery personnel are fully bonded and are experts at time-critical delivery. Online ordering is also one of the services you offer. Size up your prospect, then write a letter to Florian Heinz (make up any additional details you require). Use appropriate formatting techniques for easy readability. (Please create a subject line.)