Sophie Morgan, President of Cayuga Cookies, Inc. (CCI), was trying to decide whether to expand the company by adding a new product line. The proposal […]
 Advanced Business Systems (ABS) is a consulting and staffing company providing specialized staffing and consulting services to clients in a variety of different industries. It […]
 Companies have shifted their marketing strategies from traditional mass media to the internet. Today, companies publicize themselves and market their products and services globally using the […]