CaseStudy2:Stopping Out shopping DueWeek7andworth220points Readthecasestudytitled“StoppingOutshopping”,locatedintheonlinecourseshell.Then,usetheInternetorStrayerdatabasestoresearchsimilarmarketingstrategiesinthe healthcareindustry. Writeafourtosix(4-6)pagepaperinwhich you: 1. Basedonthetextbook’ssummaryofTimothy’sphilosophyofcontinuallystrivingforexcellence,determinewhetherornotScarletHospitalwaspreparedtocompetewiththeestablishmentinSalemevenbeforethehighwayimprovementmandatedsuchanupgradeindeliveryhealthcareservices. 2. Examinethepotentiallessonsthatthe“StoppingOutshopping”casecouldteachhealthcareexecutivesaboutcomplacency. 3. EvaluatethepotentialvalueofMichaelPorter’sFiveForcesanalysisandSWOTAnalysisforeffectivedecisionmaking,initsabilitytohelpScarletHospitalprotectitsmarketshareandthusdecreasethechanceoflosingpatientstootherinstitutionsinSalem. 4. AppraisethevalueoftheBalancedScorecardmodelinitsabilitytohelpScarletHospitalexecutivesreinforceitsdefensivemarketingstrategy. 5. Proposeaone(1)pageoffensivemarketingstrategy(i.e.communication,branding,innovation,etc.)thatScarletHospitalshoulddeployinordertoturnthetableonSalam-basedhealthcareprovidersandimproveitscompetitivemarketingposition. 6. Click here for more on this […]