Company Biography Four years ago, John Ferrer and his wife Deborah started their own corporation, a large custom furniture manufacturer located in Boston, MA. Their initial […]
“Old Marketing is Dead; New Marketing Wins “ This statement is based on Chapter 3 of Nigel Piercy’s book “Market-Led Strategic Change” – the course text. […]
You are in the recruiting department of a fairly large national wholesale distributor of widgets. Examine the following job description for an outside salesperson to sell […]