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September 17, 2017

Internal and External Environmental Analyses

The creation of a successful strategic plan is derived from researched data; in particular, applicable data can be obtained from a SWOT analysis. Review section 5.4 […]
September 17, 2017

Left Hand – Right Hand Chart

Download the Cashier Example. This is a completed form and it illustrates exactly how a Left Hand – Right Hand Chart is constructed based on a description of […]
September 17, 2017

Marketing Plan

To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout […]
September 17, 2017

Market Segmentation and the Identification of Target Markets

This discussion will allow you to obtain additional information for the Marketing Mix section of your Final Project. Specifically, you will generate content that will support […]
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