For your final project, you will assume the role of a senior vice-president of a consulting company. Your company has recently been asked to advise and assist Krispy Kreme Donuts as they develop their strategic plans. You have been asked to review the matrices and information provided, and develop your best recommendations on how the company should proceed. It is suggested that you familiarize yourself with the company history and background. Your planning team has provided you with some current information including vision statements, strategies and objectives.
Once you have reviewed the background information you will need to analyze each of the matrices provided and present your findings. Once you have analyzed each of these matrices you will need to develop a summary statement and a recommendation for further action. Your final report will include:
- Introduction (include history and background)
- Analysis of CPM
- Analysis of EFE
- Analysis of IFE
- Analysis of SWOT
- Analysis of SPACE Matrix
- Analysis of BCG
- Analysis of Grand Strategy Matrix
- Analysis of QSPM
- Analysis of Income Statement and Balance Sheet
- Su
mmary of analysis (1 – 2 pages in length)
- Recommendations (2 – 3 pages in length)
