1. The area of PR you think you may want to work in (financial, corporate
communication, advocacy etc) and maybe a potential organisation.
(Tip: include information that informs, so discuss that specific area of PR
along with some specific information about the organisation you want to work with and why.)

2. Include one campaign implemented by one of your contemporary role models. (Tip: adopt an informed approach and talk about the sector, target

publics, type and aim of the campaign). The campaign may be self promotion for a new blog your new role model is setting up, an article they have

written, or perhaps a blog post about a successful campaign they have implemented or received an award for (Tip: Look at PRIA Golden Target awards).

Why did this strike you as a good/poor act of self promotion? Would you adopt this tactic yourself? How would this help build your professional

profile?

3. Include some key points about your ethical approach. (Tip: reflect on the ethics tutorial and what you learned from that and what may be key for

you in the future as an entry level professional)
It is expected that students will draw on the lecture material, tutorial exercises and readings from the second Module of the semester (Weeks 5-7)

for this assignment.

Word count: additional 500 words (excluding references)
References: APA conventions with a reference list in a block at the bottom of your assignment. You can add to this throughout the semester.
Images: any you think necessary for building your assignment
Assessment Criteria:
Learning outcome 4: 35%
Learning outcome 5: 35%
Clear, accurate and analytical writing: 30%