Writing for public relations

    Writing for public relations

    [ ] FOR IMMEDIATE RELEASE {DATE} {PHONE NUMBER}

    [ ] EMBARGOED UNTIL {DATE}

    HEADLINE

    Eight words that include ALL or PART of the NEWS ANNOUNCEMENT. Should use present tense verbs.

    {WHO} will {WHAT}

    SUBHEAD

    14 words that support the NEWS ANNOUNCEMENT. Should use present tense verbs.

    LEAD PARAGRAPH

    25 words (or fewer) that describe the NEWS ANNOUNCEMENT, beginning with a DATELINE. (Dateline does not count toward the word count.)

    DATELINE, State –– {WHO} has announced {WHAT} for the purpose of {WHY} scheduled for {WHEN} at {WHERE}.

    QUOTE #1 – SIMPSON

    Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY.

    “Start your quote at the beginning of a new paragraph,” said {NAME}, {TITLE}, {ORGANIZATION}. “Finish it after your attribution.”

    SUPPORTING DETAIL

    Support the quote or news announcement with the next-most important detail or background information.

    QUOTE #2 – SYLVESTER

    Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY.

    “Start your quote at the beginning of a new paragraph,” said {NAME}, {TITLE}, {ORGANIZATION}. “Finish it after your attribution.”

    MORE SUPPORTING DETAIL

    Support the quote or news announcement with the next-most important detail or background information.

    CONCLUDING SUPPORTING DETAIL (if necessary)

    Further support the quote or news announcement with the next-most important detail or background information.

    FOR MORE INFORMATION/CALL TO ACTION

    End your news release with a “For More Information” paragraph that tells readers how to learn more.

    Fore more information about {WHAT}, visit {WEB ADDRESS} or {FACEBOOK PAGE}.

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