• Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age? 
   
• How can a company find its most loyal customers? 
   
• For your business Answer each of the following with specific examples not 
  generalities. 
   
  1. Which loyal customers are good for the business? 
      
  2. How do you hang onto them? 
      
  3. How do you get more customers like them? 

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