pp.351–352 and Pearson Video Library.
Case Study Questions

1.From Munday’s Standard Market Research checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclub (D), and provide three subcategories that should be evaluated. (See item C1 [airport] for a guide.)
2.Why does Hard Rock put such serious effort into its location analysis?
3.Under what conditions do you think Hard Rock prefers to franchise a café?
Each Case Study paper is to consist of the following components:

1.Title page and two written pages with no more than 500 words.
2.Answers to individual questions (as assigned)
Each assignment will have specific questions you need to address. You should create a sub-headed section for each one.
3.References/Appendix (if required)
These are not research papers per se, so you may not have the need to cite outside sources. If you do, however, they should be identified on a proper reference page. Similarly, if you are required to do calculations and choose to perform them on a separate page, you should include them in an appendix.