What Panasonic Learned In China

    A well-written report would contain the following elements:
    • Executive summary. This is a concisely written statement, less than one page, placed at the front of the report. It briefly

    summarizes the major points of the case and your solution. It should describe the major issue, the proposed solution, and the logic

    supporting the solution.
    • Problem statement. Present the central issue(s) or major problem(s) in the case here. Do not rehash the facts of the case; assume

    that anyone reading the report is familiar with the case.
    • Alternatives. Discuss all relevant alternatives. Briefly present the major arguments for and against each alternative. Be sure to

    state your assumptions and the impact of constraints on each alternative.
    • Conclusion. Present the analysis and the logic that led you to select a particular solution. Also discuss the reasons you rejected

    the other alternatives.
    • Implementation. Outline a plan of action that will lead to effective implementation of the decision so that the reader can see not

    only why you chose a particular alternative but how it will work.

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