Read Chapter 4 in The Ultimate Sales Machine.
Respond to the following prompt:
In The Ultimate Sales Machine, Holmes (2019) wrote: “In my experience, there are three types of executives. A full 90 percent are what I call ‘tactical executives,’ while 9 percent are what I’d call ‘strategic executives.’ And only 1 percent – the most effective executives – possess the rare combination of both tactical and strategic abilities” (p. 59). 

What is the difference between a strategic and tactical executive?
Why is it important to become a better strategist in today’s competitive environment?
What specific knowledge and skills must a strategic executive develop?

Kotler, P., & Keller, K. (2016). Marketing management. Global Edition. (15th ed.) Essex, EN: Pearson Education.

Holmes, C. (2007). The ultimate sales machine. New York, NY: Penguin Publishing.

The Holy Bible