What are the four categories of consumer products? List

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    What are the four categories of consumer products? List and give an example of each.
    What is a product mix?
    What is the difference between the breadth and depth of a product mix?
    Define brand equity.
    List and briefly describe four different types of advertising. (one example of a type of advertising might be institutional)
    Briefly describe the difference between a push and a pull strategy.
    MBA 5320
    Assignments 3 Due 10/17
    Attachments:

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