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Read the case, “Video Game Console Industry in 2012” on page 602-612 and address the following questions:
Consider an opportunity for a new video game company entering into the market, Provide the following analysis for the new company looking to compete:
- Does the Video Game Console Industry have any opportunity for new entrants?
- Identify Video Game Console Industry performance surrounding these key issues:
- Expansion Opportunities
- Operating efficiency
- Growth strategy
- Customer retention
- Cultural Considerations
- Overall Sales
- Competition
- Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:
- Annual Report
- SEC Form 10-K
- Annual Shareholders Proxy Statement
- Competitive/Industry Information
- Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy.
- Would you invest in a new video game startup company entering under the identified market conditions? Please explain why or why not.
- Use the written case analysis format to present findings from the case analysis. The case analysis should :
- Include the following 5 sections: I. Executive Summary, II. Statement of the Problem, III. Causes of the Problem, IV. Decision Criteria and Alternative Solutions, V. Recommended Solution, Implementation and Justification
