Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing the customer value proposition and creating mutually beneficial relationships between the organization and target as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading Week 1 video American Marketing Association Website and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work explore new career opportunities or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop a 1050-word response to the following using the scenario above:
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook the Week 1 video or the University Library.