Assignment: UMUC Haircuts Stage 1: Create a document that includes:
I. Introduction
Brief introduction providing the background of the case, why you are writing and what is to come in your paper. This should only be 3-5 sentences.
II. Five Forces Analysis
Perform a Porter’s Five Forces analysis for UMUC Haircuts, addressing each of the five forces in two or three sentences. For each of the five forces, your analysis should include:
• Explanation of the force and what it means to UMUC Haircuts
• Assessment of the force’s impact (Positive, Negative or Neutral) on the business
• A statement as to whether it should affect Myra’s strategy for a competitive advantage (yes or no).
You will copy the table below into your paper and use it as the framework for this analysis.
FIVE FORCES ANALYSIS
FORCE EXPLANATION
(Minimum 2 good sentences) IMPACT (POSITIVE, NEGATIVE, or NEUTRAL) AFFECT STRATEGY? (YES/NO)
BUYER POWER
SUPPLIER POWER
THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
THREAT OF NEW ENTRANTS
RIVALRY AMONG EXISTING COMPETITORS
[Note] Do not identify solutions or things that Myra should do to address the force’s impact. (The idea is to simply identify an assessment of the impact and if the force will affect UMUC Haircuts’ Strategy for Competitive Advantage.)
III. Justification of Selected Strategy for Competitive Advantage
• Explain how Myra’s selected strategy for competitive advantage – Cost Leadership Strategy — is justified and supported by the Five Forces Analysis.
• Relate the strategy back to each of Porter’s five forces discussing the impact of the strategy based on your assessment of the force (positive, negative, or neutral).

IV. Business Process

• Explain how the process Myra has identified to be improved – Customer and Employee Scheduling — is related to and supports the strategy for competitive advantage Myra selected.
• Explain generally how a technology solution could help improve the process. (Do not provide any specific solution.)
References: Provide at least one external resource in your paper on an area of your choice. Note that two or more external resources are required for maximum points. An external resource is a resource other than those provided in the class or textbook. Incorporate a properly formatted APA citation in the text of your document. Then, place an APA style reference page at the end of your document.
Formatting:

For academic writing, the writer is expected to write in the third person. In third person, the writer avoids the pronouns I, we, my, and ours. The third person is used to make the writing more objective by taking the individual, the “self,” out of the writing. This method is very helpful for academic writing, a form in which facts, not opinion, drive the tone of the text. Writing in the third person allows the writer to come across as unbiased and thus more informed.

• Write a short concise paper: 2-3 double spaced pages of content; table entries for the Five Forces analysis should be single spaced.
• Use at least one external resources with APA formatted citation and reference.
• Include a title page and a reference page.
• Compare your work to the Grading Rubric below to be sure you have met content and quality criteria.
• Submit your paper as a Word document, or a document that can be read in Word.
• Your submission should include your last name first in the filename: Lastname_firstname_Stage_1

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