To Analyse and Evaluate Business Strategies and key Competitive Threats

LENGTH OF ASSIGNMENT:Approximately 3,000 words (excluding references and appendices)
ASSIGNMENT FORMAT:
The Assignment should encompass the following 2 sections:

Section 1: Mergers, Acquisition and Divestment Strategy;

Choose 1 industry from the following categories:

Category 1: FMCG industry
Category 2: Energy and Mining industries
Category 3: Fashion & Luxury Goods( GUCCI, ARMONI, VERSACE,PRADA,BURBERRY,BVLGARI)
Category 4: Automobiles
Category 5: Alcoholic Drinks Industry

Using the industry (one industry) selected.
Examine some of the most significant Mergers and Acquisitions in the period 2007-2012. Choose a small number of companies.
Using at least 2 different companies Examine their Merger, Acquisition and Divestment (sale of a business) strategies that they have pursued in the period 2007-2012.
Analyse the main strategic reasons behind why they have chosen these methods.
-Try to investigate the overall strategy behind these decisions,
-What were they trying to achieve?
-Where there some developments/changes in the industry that led them to undertake these moves e.g competition, rival takeovers,technology etc.
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