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This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.
Recognizing the Situation
Recognize a situation, problem, issue, or opportunity that needs addressing.
Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity.
Identify ethical issues involved in business research.
Describe the business research process.
The Purpose of Business Research
State the purpose of the business research.
Develop appropriate research questions and hypotheses.
Identify dependent and independent variables in business research.
Types of Research Design
Differentiate between qualitative and quantitative methods of research.
Explain commonly used qualitative research designs and quantitative research designs.
Select the appropriate type of research design in a given business situation.
Data Collection
Develop the data collection instruments.
Differentiate between sampling methods and their application in business research.
Data Analysis Approaches
Prepare collected data for analysis.
Differentiate between descriptive statistics and inferential statistics.
Determine the overall data analysis approach for a data set.
