The specific objective of this graded written research exercise is to prepare an "executive level financial report" to the Chief Financial Officer (CFO) of a mythical company in which you are employed as a financial analyst. This report will pertain to the financial evaluation of a real, publicly-traded, company. It will require independent research (web-based or library), careful financial analysis, and the proper application of key financial theories and formulas.

The company that is to be analyzed for this project is The Walt Disney Company.

SITUATION

You are a financial analyst with the mythical High Technology Corporation ("HTC"). HTC is an established manufacturer of a line of electronic components, which services an international market. HTC is currently a new fully-integrated wireless communication service for world-wide use. A competitive technical and economic product evaluation has determined that THE COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (The Walt Disney Company) (a real publicly-traded company) is the best potential candidate for a long-term commitment. THE COMPANY (The Walt Disney Company) is offering a competitively favorable deal. However, based on some serious general concerns about the fallout of companies in the industry in general, the CEO has asked your CFO to conduct a financial analysis of THE COMPANY (The Walt Disney Company) to determine if it is prudent to commit to this company’s communication system. The cost of cutting over to the new communications system is significant and any interruption in support during the next few years would adversely affect HTC’s performance and profit. Specifically, the question is: will THE COMPANY (The Walt Disney Company) be financially viable over the next two to three years?

YOUR SPECIFIC ASSIGNMENT

Your specific assignment is to research, analyze, and prepare a report for the CFO on the actual financial performance of THE COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (The Walt Disney Company) for the last three years. In addition to reviewing the traditional financial performance indicators, you are also to review THE COMPANY?S past and current stock performance for the last one year. Your report is to consist of three parts:

(1) An evaluation of THE COMPANY?S financial performance for the last three years.

(2) An evaluation of THE COMPANY?S stock performance for the last one year.

(3) Finally, a specific recommendation, with supporting rationale, as to whether or not THE COMPANY?S recent trend in financial and stock performance is of sufficient financial strength to warrant entering into a long-term commitment.

To assist you in your task, the CFO has provided the following general guidance. Since it is recognized that the industry is undergoing a major contraction, it is very important to comparatively evaluate THE COMPANY?S financial and stock performance trends against its Industry.

You are to consider all necessary and relevant financial performance and stock information, trends, and projections in supporting your recommendation. These factors include, but are not necessarily limited to financial statement analysis, financial ratio trends and industry comparatives, capital spending, stock growth, Beta values, credit rating service valuations, bond rating valuations, and management and investment reports – when these documents are available.

REPORT REQUIREMENTS

YOUR SPECIFIC ASSIGNMENT

Research and analyze the following information for THE COMPANY (The Walt Disney Company
–Annual Balance Sheets for THE COMPANY for the last three years.

–The Income Statements for THE COMPANY the last three years.
Using this information the students have to develop evaluation of the financial performance for THE COMPANY (The Walt Disney Company). (Totally 75% of the assignment grade)

-1?Background and Industry (one short paragraph).

-2?Select of most significant financial performance results for the company: Compare Revenue, net income, working capital, total assets for the last three years and other results of your choice of the company against the industry or main competitor. Present the table with this information in your report. Write 2 pages of the analysis of these financial performance results. (10% of the project grade)

-3–Calculate the financial ratios for the last three years for THE COMPANY. You have to show your calculation! You have to calculate all the ratios we studied in chapter 14(Financial management: Core concepts Book). Write about 3-4 pages of analysis of the ratio results you received. (10% of the project grade). Compare the ratio results against the industry or main competitor.

-4- Evaluate Return on Equity for the company for the last three years using the DuPont analysis. (10% of the project grade)

Taking the information from the Income statements and the Balance sheets, calculate the company?s return on equity using the DuPont technique for the company for three years. Follow the formulas on pages 437-438 of the textbook. (Brooks, R. M. (2013). Financial management: Core concepts. (2nd ed). Upper Saddle River, NJ: Pearson Education, Inc. Show your calculation!

Write about 2-3 pages of analysis of the results that you received. If the management of the company would like to improve their return on equity, what should the management of these companies do?

-5- Evaluate other areas of financial analysis: capital spending, stock growth, Beta values, credit rating service valuations (if possible), bond rating valuations (if possible), etc. Make an overall conclusion about financial performance of the company during the last years. Compare the results that you received against the industry or main competitor. Summarize the results that you received in 2 pages. What are the firm?s financial strengths and weaknesses? (10% of the project grade)

-6- Collect and evaluate the data about stock performance of the assigned company’s for the last one year. Compare the results that you received against the industry or main competitor Write about 2-3 pages of analysis of the ratio results you received. (20% of the project grade).

-7- Develop specific recommendation, with supporting rationale, as to whether or not the assigned company’s recent trend in financial and stock performance is of sufficient financial strength to warrant entering into a long-term commitment. (1-2 pages) (15% of the project grade)

PRESENTATION OF PAPER AND WRITING (25% of the project grade):

Organization, Format and Presentation of Paper including Introduction, Body, and Summary (5% of the project grade)

Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper (5% of the project grade)

Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report (5% of the project grade)

Research Sources and Significance of Research Information and Data, Use of APA Citation Methodology (10% of the project grade)

Your final report is to be an executive-level financial report, directed to the CFO. This report must be about 10 double-spaced typewritten pages (without tables and graphs). Include suitable comparative, quantitative and qualitative analyses and conclude with a specific and supported recommendation on the projected financial viability of THE COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (The Walt Disney Company) for the next several years.

Essential research data, financial calculations and other documentation as necessary to support your recommendation should be referred to in summary form in your report and attached in detail as enclosures. All major sources should be referenced. There is no set limit to the size of the enclosures, but it is recommended that only essential enclosures be attached. You should use references and bibliography to identify any remaining supporting documents you wish to include.

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