The use of digital media within organizations has transformed how organizations communicate with prospective and current customers.

Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal.

Assignment
Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research.

Criteria
Project must follow APA Guidelines
Formatting Requirements
o Double-spaced
o 1 inch Margins
o 12 point professional font
o Footers including page numbers and student name
o Headers including project name and class
o File name first initial, last name and project (ex. SNEWSOME_casestudy)
o Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.

Content Requirements
o Minimum of 1500 words, maximum 1925 words Excluding cover and bibliographical pages
o Title Page including
? Project Name/Number
? Your Name
? Instructor Name
? Course Name/Number
? Paper Title
o Case Study Requirements
? Introduction and Synopsis of Article / Case
? Goal of Organization or Individual
? Strategy Employed to Accomplish Goal
? Measurable Success Factors
? Conclusion and Analysis of End Results of Initiative
o Bibliographical Page -Minimum of 3 professional / scholarly sources.