Question 2.2. The media plan is not influenced by the location and makeup of the target audience. (Points : 1)
True
False
Question 3.3. You have been hired to design a billboard for a golf tournament that will be a major fundraiser for the local Lion’s Club. Which of the following color combinations should you use to insure contrast and readability at outdoor viewing distances? (Points : 1)
Pink and orange
Blue and green
Violet and yellow
Orange and red
Lime green and lemon yellow
Question 4.4. Which of the following statements about media planning is true? (Points : 1)
One reason media planning is easier today than it was 20 years ago is the increasing number of media choices.
The ability to advertise to larger and larger segments has made the job of media planning easier.
The cost of all media is less today than it was 10 years ago.
The job of media planning has been made more difficult by changes in the way advertising is bought and sold.
The job of media planning has been made more difficult by legislation that prohibits repetitive advertising.
Question 6.6. Comparing the exposure value of different media vehicles is very difficult. (Points : 1)
True
False
Question 8.8. When given a choice between buying advertising time on a local televised gardening show and transit advertising, the owner of Lowe’s Jewelry Store chose the television program because he had heard about the problem transit advertisers have with: (Points : 1)
limited selectivity.
long exposure.
creative inflexibility.
lack of clutter.
high costs.
Question 9.9. The 30-sheet poster panel is sometimes referred to as the poster extravaganza. (Points : 1)
True
False
