The importance of your selected business’s vision, mission, and values in determining your strategic direction


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    Write a 700 to 900 word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:
    ·       Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
    ·       Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
    ·       Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
    ·       Analyze how the vision, mission, and values guide the organization’s strategic direction.
    ·       Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

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