The Hershey Company

    Using the Hersheys Corporation please answer the following questions.
    Utilize the companies 10k to help assist you.
    The companies information can be found in http://www.thehersheycompany.com/investors.aspx
    Use your selected companys 10-K and provide the following answers to the questions below.
    1) What are the companys basic (simple) earnings per share (EPS) for common stock?
    For questions 10 11 and 12 prepare the following table:
    Account names
    Current Year $ (A)
    Prior Year
    $(B)
    $ Change
    C (A-B)
    % Change
    (C/B)
    Revenues
    Cost of Goods sold
    Gross Profit or Margin
    Operating Expenses
    Cash and Cash Equivalents
    2) What is the dollar and percent increase or decrease in revenue/sales compare to the prior year? What factors led to the changes? Use Management Discussion & Analysis (MD&A) to discuss this.
    3) What is the dollar and percent increase or decrease in Cost of Goods Sold and all other operating expenses listed on your income statement (disregard any tax accounts)? Discuss any significant expense changes separately. What factors led to the changes? Use MD&A to discuss this.
    4) What is the dollar and percent increase or decrease in cash? What factors led to the change? Discuss the change in cash from operations investing and financing. Use the statement of cash flows in addition to the MD&A.
    5) What is the stock market price of the companys stock on the day you are preparing this report? Use nyse.com and nasdaq.com. Discuss the previous twelve month trend in stock price.
    6) Identify and read the auditors reports. What is the measurement standard in an auditors report and what comfort do the reports give you?
    7) Would you invest in this company’s stock? Why or why not?
    8) Include the hyperlink of the 10-K used to provide answers to the above questions.

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