the case on Fiat and Chrysler.

After reading the assigned material, update your
knowledge by consulting other sources for the current state of Fiat’s strategy and its performance. Chapters 5-
7 build on the content of the earlier chapters, describing how firms compete with other firms, expand the
breadth of what they do by diversifying, and adapt to global markets. While the case is focused on Fiat in the
U.S.A., and a particular new car introduction, the focus of your paper should be on Fiat as a worldwide
company, and what Fiat should do in order to compete in a highly competitive global market. Fiat faces a
number of major worldwide competitors (e.g., Honda, Ford, Toyota, VW), as well as a variety of smaller niche
competitors (that are still muiti-billion dollar companies too). An important part of this paper is to do a thorough
external analysis and competitor analysis, and understand how a company like Fiat can utilize its relatively
meager resources to generate positive returns for its stakeholders. Be sure to gather information from a variety
of different sources when bringing your knowledge of the company up-to-date, not just the company’s website
or other sources that may be biased by viewing everything in a positive light for the company.

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