The ambiguity of Corporate Social Responsibility
‘While the role of business in society seems to have been changing for some time, there is no agreement among observers on what CSR stands for or where the boundaries of CSR lie. Different people have interpreted CSR differently. For example, CSR means different things to practitioners seeking to implement CSR inside companies than to researchers trying to establish CSR as a discipline. It can also mean something different to civil society groups than to the private sector.’
Frynas, J.G. (2009) ‘Beyond Corporate Social Responsibility: oil
multinationals and social challenges’ p3 Cambridge:
Cambridge University Press

You are required to evaluate the quote above. Why should there be such disagreement about what CSR is? Why does this matter and what effects does this have in business and society?

*Suggest refereces:
+Frynas, J.G. (2009) Beyond Corporate Social Responsibility: oil multinationals and social challenges’ Cambridge: Cambridge University Press
+Visser, W. And Tolhurst, N. (2010) The world guide to CSR: a country by country analysis of corporate sustainability and reposnibility Sheffield: Greenleaf
+Vogel, D. (2006) The market for virtue: the potential and limits of corporate social responsibility Washington DC: Brookings Institiution
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