Television advertisement
English 101 – Paper 1: Descriptive Paragraph
For this project, you will need to write a paragraph of around 250 words: 1 doublespaced page on the following topic:
Using YouTube, ?nd a television advertisement for a product or service of your
choosing. Then write a detailed description of the commercial itself, not the product or
service being offered. Use your description to provide vivid, speci?c details about the
commercial. I should be able to pick up your essay, read it, and imagine what the
commercial looks and sounds like.
You should choose a commercial that you have some kind of opinion about. You don’t
simply want to describe everything that takes place in the commercial. Use a topic
sentence to set up why you’re describing the commercial. Remember your audience–
your classmates and your instructor–hasn’t necessarily seen the commercial that you’re
describing, so you’ll need to carefully consider what essential idea you want to
communicate about it. Is the commercial effective? Does it make you want to buy
whatever is being advertised? What, in particular, does the commercial do well? What
does it do poorly? Is it funny? Is it the worst commercial you’ve ever seen? Who might
be the audience of the commercial? Is it the best commercial ever created for 47-yearold women? These are the types of questions you should be working to answer in your
essay. The primary purpose of this essay is description, but there needs to be a
reason for the description.
If you’re struggling to come up with enough to say, revisit our discussion of invention.
Make sure that you answer all of the journalist’s questions or try clustering. Focus on
using vivid description.

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