Target Markets in Advertising

    Target Markets in Advertising 

    Find one advertisement (print, TV, radio, billboard or online) and insert a picture or write a description of it.

    Determine the target customer/market(s) to which the product/service in the ad would appeal.  You could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. Hint: "Everyone" is not a target market.

     

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