Use this website for the article:

https://www.forbes.com/sites/derekrucker/2018/01/10/why-super-bowl-advertisers-face-challenges-in-2018/#15d0a97b7f9d

Write an essay with 2 pages and the essay should meet all the three point below:

1. A summary of the article and the current topic you are analyzing. 

 You should briefly summarize the article then explain how it is related to Marketing concepts.

2. An analysis of the current topic/issue as it relates to marketing.

 You should initiate a discussion about the relevance of the information found in the article and more important, you should provide additional information on the topic to trigger a discussion. 

3. A comment/opinion on the current issue and your analysis.