successful entrepreneurship

    Topic:What makes a small business Entrepreneur successful?

    Task Details:Students are to write a 2000 word (+10%) report
    examining whether there is any one factor that will determine the success or
    failure of an entrepreneur.

    Students are to choose one
    (1) successful small business entrepreneur (1000), and one (1) small business
    entrepreneur whose business has failed (1000)
    from the websites given
    below. Students need to analyse how the chosen entrepreneurs success and
    failure fits with the theory both in the text and academic journal articles.
    From these examples and the theory, students need to draw some conclusions as
    to whether there is any one reason a small business entrepreneur will succeed
    or fail.

    Stories of unsuccessful small
    business entrepreneurs can be found at
    http://www.entrepreneur.com/startingabusiness/successstories/index.html

    Stories of successful small
    business entrepreneurs can be found at
    http://www.nytimes.com/2011/01/06/business/smallbusiness/06sbiz.html

    A mix of successful and
    unsuccessful stories can be found at
    http://www.makingittv.com/EntrepreneursConfession.htm

    All information and theory
    sources need to be referenced correctly using in-text Harvard presentation
    (Family Name Date) – either APA or Chicago styles are acceptable, and a
    correctly constructed reference list.

    Please note entrepreneurs need
    to be considered small business entrepreneurs, so entrepreneurs such as
    Steve Jobs, Oprah Winfrey, Richard Branson etc. will not be considered to meet
    the assessment criteria, and will probably result in a fail grade for the
    assessment. If you are in doubt as to whether your chosen entrepreneurs meet
    the assessment criteria, please check with your tutor.

    Research Requirements

    Students are to support their
    analysis using a MINIMUM of 4 academic journal articles plus the text.
    Grades higher than a pass will only be awarded if more than the minimum number
    of academically acceptable sources are used. Articles chosen need to be recent
    (written since at least 2005) and relevant to both the topic and context of the
    assessment task.

    Additional non-academic sources
    may also be used, however students need to show an understanding of their
    validity. Sources such as Wiki…, scribed.com, docstore.com, etc. are not
    considered
    acceptable sources and should not be used – use of such sources
    may result in a fail grade.

    ____________________________________________________________________________________________________________________________
    Correct at July 07, 2012
    Entrepreneurship (BUS302) T212 Page 7

    3.2 Assessment Item 2 – Marketing/Business Proposal

    Assessment
    type: Team assessment

    Students are form teams of 2 studentsto write a 2500 word (+10%) marketing / business proposal in report format.

    Value:30% of total marks – both members
    will be awarded the same marks.

    Due Date:5.00 pm 2ndOctober. Hand assessment into the Library. Keep your receipt
    as

    proof of
    submission

    Topic:How to save a failed entrepreneur’s
    small business.

    Task
    Details: Using the unsuccessful small business entrepreneur from one team
    member’s Assessment 1,
    and
    some of the lessons learned in Assessment 1, create a marketing / business
    proposal providing strategies the failed entrepreneur could use to revive their
    failed business and make it successful. Recommendations should be supported
    with suitable evidence that they will be successful – theory from the text and
    academic journal articles, other reliable sources relating to the
    entrepreneur’s industry and market, or any other evidence students feel
    supports their proposals.

    Research
    Requirements

    Students are
    to support their analysis using a MINIMUM of 6 academic journal articles
    plus the text
    . Grades higher than a pass will only be awarded if more than
    the minimum number of academically acceptable sources are used. Articles chosen
    need to be recent (written since at least 2005) and relevant to both the topic
    and context of the assessment task.

    Additional
    non-academic sources may also be used, however students need to show an understanding
    of their validity. Sources such as Wiki…, scribid, docstore.com, etc. are
    not considered
    acceptable sources and should not be used – use of such
    sources may result in a fail grade.

    Presentation:
    Reports should be
    presented in acceptable business report format, including, but not limited to:

    ? Title Page,

    ? Executive Summary,

    ? Table of Contents,

    ? Introduction,

    ? Background – clear explanation for situation and reasons
    for failure supported by referenced facts and theory

    ? Situation Analysis – of the situation the entrepreneur
    would be in today, including relevant environmental factors supported by
    referenced facts and theory

    ? Market Analysis – of the proposed target market, including
    market segment, customer needs, preferences, competitor analysis

    ? Strategies and Tactics Analysis – identification and
    analysis of at least 2 alternative sets of strategies and appropriate tactics
    for suitability and effectiveness in the current market – supported by
    referenced facts and theory

    ? Conclusions and Recommendations for most appropriate
    strategies and tactics to lead to success

    ? a correctly constructed Reference List

    ? appendices
    if needed.

    Please check
    student guides for more assistance.

    Reports may
    be printed double sided in this instance.

    Only one
    (1) copy of the team report should be submitted for marking.

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