Write a 1,400- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:
- List objectives for the PR Campaign.
- Identify the organization’s publics.
- Identify the risks in the strategy.
- Write a media release and create a media distribution list for the media release.
- Develop a tactical plan utilizing at least five of the following PR tools:
- Event planning
- Open house
- Press conference
- Community event
- Sponsorship
- Corporate newsletter—internal or external
- Direct mail
- Internet or intranet
- Promotional items
- Promotions—sweepstakes
- Spokesperson
- Evaluate the business implications of your PR Campaign.
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Format your paper consistent with APA guidelines.
Include use of course theory with citations to the readings or other credible sources. A good rule of thumb is at least one citation for each topic or one per page.
