Briefly describe an organisation and its industry. (a corporate organization)

Identify the vision statement, mission statement and statement of values; explain their appropriateness for the organisation; suggest potential improvements.

Identify the objectives; analyse their appropriateness for the organisation; suggest potential improvements, or develop some appropriate objectives and discuss why they are applicable.

Undertake an internal analysis of the organisation and an analysis of its external environment using appropriate strategic management tools. (External analysis should include: PESTEL analysis and Michael porter five competitive forces. Internal analysis should include: SWOT analysis)

Develop an appropriate strategy for the organisation. Make sure you explain why the strategy is relevant and how it relates to vision/mission/objectives. Clearly justify your argument. (strategy should be of the five generic competitive strategies: best cost provider, low cost provider, broad differentiation, focused low cost, focused differentiation)
((due to it being a corporate organization you shall also include the corporate strategy of diversification and the multi business company)) *read attachment

You do not need to develop implementation processes, but you should mention the critical importance of implementation, execution, and evaluation of the strategies you come up with for this assignment.

NOTE: In a real world strategic plan it is unlikely that you would use formal referencing. While you might not use referencing in an actual strategic plan, you would definitely source your information from various company/industry reports and from journal articles. In this assignment you are required to make use of such sources explicit through referencing. A minimum of 10 references.

NOTE: KEY REFERENCE TO BE USED IN ORDER TO SUCCESSFULLY COMPLETE THIS REPORT IS THE FOLLOWING BOOK:

Thompson, AA, Peteraf, MA, Gamble, JE & Strickland, AJ 2016, Crafting and executing strategy: the quest for competitive advantage, concepts and cases, 20th edn, McGraw-Hill Education, New York; (ISBN: 9780077720599).

earlier editions can be used