Strategic Marketing Plan
The ‘Strategic Marketing Plan (Part II)’ as assignment two provides you with a hands-on experience in formulating, implementing and measuring marketing strategies. Additionally, this marketing plan will enhance your in-depth understanding ofthe various strategies for new market entries, growth markets, mature and declining markets and forthe new economy in sustaining competitive advantage overthe product life cycle.
1.You can continue with the same business offering that you have selected as part ofthe Strategic Marketing Plan
Discuss the relevance ofa pioneer or a follower strategy by highlighting suitable strategic market programs forthe business under consideration.
2.Explain the relevance ofthe growth-market strategies for market leaders and share-growth strategies forfollowers for your selected business.
3.Discuss the possible strategic choices forthe business for maintaining competitive advantage in shakeout, mature
and declining markets.
4.Briefly discuss the relevance ofvarious strategies to serve new economy markets in regards to your business.
5.Describe the appropriateness of designing organisational structures and marketing plans forthe implementation of different competitive strategies for the business under consideration.
6.ldentify the critical role of marketing metrics and marketing audit in relevance to your
business. Obviously some theories and concepts in Chapters 8 – 13 will be more relevant to the Strategic Marketing Plan (Part II).
You must choose which ones are more relevant and explain why they are more relevant. You must apply the concepts and theories you have learne from your reading ofthe text to the Strategic Marketing Plan (Part II) analysis and not just list or describe them.
You must use correct referencing ofthe textbook and other resources used in your assignment to pass the assignment. Use of more references may attract higher marks. Marks will be deducted for incorrect referencing and poor presentation
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!