Strategic Marketing Assignment:

Select a success or a failure case of a company and analyze its strategic marketing elements.

In your case you need to analyze:

-Macro environmental forces that affected the company 

-Micro environmental forces

-The new consumer trends

-The companys differentiation and positioning strategy

-The industry product life cycle 

– All relevant matrices covered in the material

-The companys marketing mix

Document organization and Formatting:

Cover page

Table of contents 

Introduction 

Case analysis 

Conclusion 

References 

In your document use Harvard referencing, dont forget the intext citation. 

The paper should be minimum of 1600 words.