Please use Hua Wei as the company. 

Attached assignment brief and below is the expansion. 

Attached a sample assignment (follow very closely, especially how the Value Chain/ VRIN was done) on Air Asia.

 1. A brief (maximum 100 words) introduction to the company 

WORD COUNT WILL NOT BE TAKEN INTO CONSIDERATION. 

-Nature of business

-Market segments served

 2. Company data which can be used to evaluate its success concluding with your thoughts about whether or not the company can be described as “successful”. 

300 WORDS. talk about the "HOW?"  Present with data, e.g. financial performance or employee satisfaction rating.

-An academic definition of success

-How to measure the success of the company (use Balanced Scorecard)

 3. An outline of 6 to10 business reasons behind the success stated in a simple, straightforward way with a brief (4/5 sentences) explanation of each reason. Avoid strategy “jargon”; no analysis is required – this is a test of your broad business knowledge and understanding.  

300 WORDS. talk about the "WHY?"

-What are the critical success factors? 

Please give at least 8-9 reasons, 2 to 3 sentences for each reason. 

 4. A detailed analysis of the company’s strategic capabilities starting with a Value Chain and followed by a VRIN evaluation. Your interpretation of the analysis must clearly show how the company has been able to build competitive advantage.  

800-1000 WORDS. Most important part of this assignment. 

*REFER TO SAMPLE ATTACHED*

-Value chain*

-Core competencies

-Analyse internal capabilities using VRIN framework

 5. An evaluation of the contribution of leadership to the company’s success, basing this on appropriate theory. A wide range of topics will be acceptable including: o Leadership (e.g. styles, attributes) o Management theories o Organisational culture o Decision-making 

MAX 800 WORDS. Use The Blake Managerial Grid.

Talk about the leader, not company. E.g. Apple = Steve Jobs. So, Hua Wei =  Ren Zhengfei 

 6. A detailed analysis and interpretation based on one further topic area from the following list: o Business (competitive) strategy consistent with strategic capabilities o International strategy (based on the framework in Exploring Strategy) o Innovation strategy o Collaboration (alliances, joint ventures, mergers and acquisitions) 

-Growth strategy

-International strategy

-Competitive Strategy

-Collaborative strategy

Critic and not describe how good they are. Do not describe what the company have done or is doing. 

 7. An explanation of any external and/or internal factors that might make it difficult for the company to be successful in the future and suggestions (based upon your prior analysis) as to how the company can best deal with these. 

500 WORDS. PEST ANALYSIS?

Analyse the sustainability of the company based on environmental trends. 

*your prediction of the company's success in 10 years. no recommendation needed. 

DO NOT USE SWOT ANALYSIS IN ASSIGNMENT. 

DO NOT USE ANSOFF MODEL IN ASSIGNMENT. 

Discuss if Huawei used backward/forward/horizontal/vertical integration? What values did they create for customers? (Related Diversification)

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