Strategic Management

    Strategic Management

    Purpose of Assignment 

    Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5. 

    Assignment Steps 

    Resources: Strategic Planning Outline and Week 2 textbook readings 

    Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources. 

    Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division. 

    Include the following:

    • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
    • Describe how the division addresses customer needs and achieves competitive advantage.
    • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
    • Explain how the vision, mission, and value of the new division align with the company's mission and vision.
    • Summarize how the vision, mission, and values guide the division's strategic direction.
    • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

    Cite a minimum of two peer-reviewed references. 

    Format your paper consistent with APA guidelines. 

     

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