Pair each audience with one of the three communication formats. Use one message format for each audience to explain
the changes in operations. The three messages contain potentially negative information. Address the information
presented in the scenario so your audience perceives it positively.

You are a public relations manager called upon to present information regarding changes in retail store operations to
three sets of stakeholders of a clothing store chain. The stakeholders include managers, employees, and the public.
You must explain adjustments made to combat rising gas prices in an effort to save money on store operations while
allowing employees to work fewer days a week.

Stores are now closed on Sundays. Monday through Saturday, stores will open an hour later and close an hour earlier.
Full-time employees, including managers, will have four-day, 10-hour workweeks and part-time employees will
consolidate their hours into 1-, 2-, or 3-day workweeks, depending on how many hours a week they work. No stores are
closing, but no new stores will open at this time. When constructing your messages, determine what audience
characteristics must be considered for each stakeholder.

Things to consider about each audience include appropriate communication methods and styles.

Communication Formats

• Business letter
• Business memo
• E-mail

Audiences

• Managers
• Employees
• The public

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