SPSS/ Simple Analysis of Consumer Database

    0

    QUESTION 1

    1. For the cross-tab, explain what the value 60 represents, and then explain what the value 100 represents. 

      Received direct marketing offer or not * Purchased or not Crosstabulation

      Count 

      Purchased or not

      Total

      Purchased

      Did not purchase

      Received direct marketing offer or not

      1=received direct marketing offer

      40

      10

      50

      2=did not receive direct marketing offer

      60

      30

      90

      Total

      100

      40

      140

           — Font family –Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings — Font size –1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)                      — Format –HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code — Font family — — Font size —                                                 mashuplogo.png                             

      Path: p

      Words:0

    6 points   

    QUESTION 2

    1. Write down the null hypothesis for the Chi-square test of the cross-tab. 

           — Font family –Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings — Font size –1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)                      — Format –HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code — Font family — — Font size —                                                 mashuplogo.png                             

      Path: p

      Words:0

    6 points   

    QUESTION 3

    1. Based on the Chi-Square Test result, would you reject the Null or do not reject the null from Question 1? Explain Why. 

      Chi-Square Tests

      Value

      df

      Asymptotic Significance (2-sided)

      Exact Sig. (2-sided)

      Exact Sig. (1-sided)

      Pearson Chi-Square

      2.800a

      1

      .094

      Continuity Correctionb

      2.185

      1

      .139

      Likelihood Ratio

      2.903

      1

      .088

      Fisher’s Exact Test

      .119

      .068

      Linear-by-Linear Association

      2.780

      1

      .095

      N of Valid Cases

      140

      a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.29.

      b. Computed only for a 2×2 table

           — Font family –Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings — Font size –1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)                      — Format –HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code — Font family — — Font size —                                                 mashuplogo.png                             

      Path: p

      Words:0

    7 points   

    QUESTION 4

    1. Between Phi and Cramer’s V output, which one is appropriate for the cross-tab in this question? and what does the value tell you about the relationship between “Offer” and “Purchased”?

      Symmetric Measures

      Value

      Approximate Significance

      Nominal by Nominal

      Phi

      .141

      .094

      Cramer’s V

      .141

      .094

      N of Valid Cases

      140

           — Font family –Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings — Font size –1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)                      — Format –HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code — Font family — — Font size —                                                 mashuplogo.png                             

                                                                                                                                      Order Now