1. Which software-development methodology would be best if an organization needed to develop a software tool for a small group of users in the marketing department? Why? Which implementation methodology should they use? Why? Give an example of a company who uses specific software for marketing. Write a two-page APA paper, using research-based responses.

2. PAPER

• Please choose one of these ten business case studies:
• http://www.nytimes.com/2014/11/13/business/smallbu…
• http://www.nytimes.com/2014/04/03/business/smallbu…
• http://www.nytimes.com/2014/01/02/business/smallbu…
• http://www.nytimes.com/2013/10/24/business/smallbu…
• http://www.nytimes.com/2013/04/25/business/smallbu…
• http://www.nytimes.com/2012/05/31/business/smallbu…
• http://www.nytimes.com/2012/03/22/business/smallbu…
• http://www.nytimes.com/2011/04/28/business/smallbu…
• http://www.nytimes.com/2011/02/17/business/smallbu…
• http://www.nytimes.com/2010/01/21/business/smallbu…

• Write a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study. Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least 4 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page.
• Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals.