Segmentation, Targeting, and Positioning paper


    • Identify the existing target market or markets for the selected product or service, and how the selected product or service is positioned against its competition.
    • Examine the role that consumer behavior plays in the positioning of the selected product or service as it relates to basic marketing concepts.
    • Examine the impact of purchasing trends on consumer behavior, such as globalization, cultural changes, and technology, and how these trends will affect the marketing of the selected product or service.
    • Cite the assigned reading and at least two outside references in your paper.

    Format your paper consistent with APA guidelines.

     

    Per University Policy: Wikipedia is not a credible source for this assignment.  If the Internet is used the site must fit the criterion of a credible site.  Remember you are analyzing and sharing a critical analysis; not a product promotional piece.

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