- Identify the existing target market or markets for the selected product or service, and how the selected product or service is positioned against its competition.
- Examine the role that consumer behavior plays in the positioning of the selected product or service as it relates to basic marketing concepts.
- Examine the impact of purchasing trends on consumer behavior, such as globalization, cultural changes, and technology, and how these trends will affect the marketing of the selected product or service.
- Cite the assigned reading and at least two outside references in your paper.
Format your paper consistent with APA guidelines.
Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece.
