Your second longer-term assignment in this course is to complete an observation journal, where you will use the previous information collected in your

comparison template to apply social scientific observations to help you to develop a question about the ads that a social scientist might ask. The work you do on

this observation journal will directly support your work on your third course project, the final reflection, which is due later in the course.

This observation journal assignment will assess the following course outcome, which you focused on throughout Theme 2:

• Develop questions about fundamental aspects of human behavior that inform personal assumptions, beliefs and values using evidence from the social

sciences