Triumph Motorcycles Ltd is a competitor in the global motorcycle industry. It faces great competition from Japanese manufacturers and from Harley Davidson of the USA.
The company is one of the UK’s largest private companies and has an annual turnover in excess of £300 million
You are required to read the case study, concerning Triumph Motorcycles Ltd, and also to research widely, in order to provide a response to the following tasks
Using your knowledge of Risk Management, you are required to systematically approach the following tasks

Part B

Murray (2003, p142) states that, “A good reputation is an intangible asset of immense financial worth” and that a “loss of reputation is acknowledged as the single biggest risk facing the UK’s top 2,000 private and public organisations (Aon 2002-2003).”

Eccles et al (2007, p106) go on to say, “Regulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks in a wide range of areas, from commodity prices to control systems to supply chains to political instability to natural disasters. However, in the absence of agreement on how to define and measure reputational risk, it has been ignored.”

Required:

a) In view of the statements (above) you are required to provide a critical review of the importance of reputation to commercial organisations and to discuss whether or not it is possible to manage reputation risk and, if so, make suggestions as to how companies should implement such a management process.
Your discussion should encompass a wide range of literature and should be fully supported by a good deal of academic underpinning (i.e. references). There should be evidence of wide-reading in addition to the articles noted above.
(70%)

b) Given your work on the previous tasks you are required to provide a detailed view on the perceived reputation of Triumph Motorcycles Ltd. You should provide full support for any assertions that you make with regard to this response.
(30%)