Despite Best Buys efforts to train an ethical and knowledgeable employee force there
were some allegations and controversy over Best Buy employees which gave the company
a black eye in the public mind. One lawsuit claimed that Best Buy employees had misrepresented
the manufacturers warranty in order to sell its own product service and replacement
plan. The lawsuit accused Best Buy of entering into a corporate-wide scheme to institute
high-pressure sales techniques involving the extended warranties and using artificial barriers
to discourage consumers who purchased the complete extended warranties from making
legitimate claims.10
In a more recent case (March 2009) the U.S. District Court granted Class Action
certification to allow plaintiffs to sue Best Buy for violating its Price Match policy.
According to the ruling the plaintiffs alleged that Best Buy employees would aggressively
deny consumers the ability to apply the companys price match guarantee.11 The suit also
alleged that Best Buy had an undisclosed Anti-Price Matching Policy where the company
told its employees not to allow price matches and gave financial bonuses to employees who
complied