Read the case study titled �Revitalizing a Brand�, located in the online course shell. Use the Internet or
Strayer databases to research the branding and communication strategies of one (1) health services
organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health
Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the
current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services� development and
implementation of an effective brand strategy (marketing communication, identity, and brand
position).

4. Compare branding and communication strategies of a similar health services organization with
that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services
should apply additional best practices into its current branding and communication strategies.
Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not
qualify as academic resources.