In this assignment, you will be completing a modified RBV analysis of the Kraft Foods Group.
Keys to the Assignment
Step One: Resources are the inputs into a production process. They can be capital, equipment, patents, skill sets of individual employees and/or managers, financial resources, etc. Resources can be tangible or intangible. Individually, they may not necessarily lead to a competitive advantage?it is how they are used and the synergies they create that make them strategically valuable. Present as much information as you can find about the following as it relates to the Kraft Foods Group:
Tangible Resources
1. Physical Resources
2. Financial Resources
3. Human Resources
4. Other
Intangible Resources
1. Technical Resources
2. Intellectual Resources
3. Goodwill
4. Other (cultural, reputational, strategic alliances)
Step Two: Distinctive capabilities are those competencies possessed by a firm that cannot be copied or can be replicated only with great difficulty or resources. Determine the distinctive capabilities of the Kraft Foods Group as it relates to as many of the following as you can:
1) Architecture
2) Reputation
3) Innovation
Step One: Resources are the inputs into a production process. They can be capital, equipment, patents, skill sets of individual employees and/or managers, financial resources, etc. Resources can be tangible or intangible. Individually, they may not necessarily lead to a competitive advantage?it is how they are used and the synergies they create that make them strategically valuable. Present as much information as you can find about the following as it relates to the Kraft Foods Group:
Tangible Resources
1. Physical Resources
2. Financial Resources
3. Human Resources
4. Other
Intangible Resources
1. Technical Resources
2. Intellectual Resources
3. Goodwill
4. Other (cultural, reputational, strategic alliances)
Step Two: Distinctive capabilities are those competencies possessed by a firm that cannot be copied or can be replicated only with great difficulty or resources. Determine the distinctive capabilities of the Kraft Foods Group as it relates to as many of the following as you can:
1) Architecture
2) Reputation
3) Innovation
