RESEARCH EVALUATION

Choose the Journalism option OR the Public Relations /Advertising Marketing Communication option OR the Communication & Media Studies option. You are free to choose any one of the three options regardless of your major or specialist degree. Once you select your choice, you must complete the the assessment by reading the research report and reviewing the methodology.
Please use the following file format: last name_first name_ tutorial group number.doc/docx when submitting on Moodle. Your report should be typed in Times New Roman 12pt double-spaced and saved as an MS-Word document. The first page should be the cover sheet (available on Moodle). Assignments without a cover sheet will not be graded.
You should be able to complete this assignment in about 1000 to 1500 words. It should not be a summary of the article but an analytical evaluation of the methodology.

Communication & Media Studies option: Goldman, S. (2012). Effects of the 2008 Obama Presidential Campaign on White Racial Prejudice. Public Opinion Quarterly, 76(4), 663-687 (available on e-reserve http://docutek.canberra.edu.au/eres/coursepage.aspx?cid=2029)
Use only this article. Evaluate the paper and its conclusions from a methodological perspective. The main questions asked will be; how did the researchers collect data, what data did they collect, when did they collect data, why did they collect these data and not others? How do you evaluate their methodological approach and its limitations? Your focus should be on the methodology, the analysis and what the study contains and does not contain. Use only the journal paper as presented on Moodle. You need no other information.

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