Report and it is about Electronic and Internet Marketing (E-Marketing).

This assignment requires you to write a report on how do social media and consumer-generated content change the way marketers operate?
Assignment Details:
Your task for this assessment is to demonstrate your understanding of the power of the web to connect communities. Marketing is no longer about simple, one way communications – if needed it ever was! The development of the internet from the mid 1990’s has completely changed the way consumers interact with companies and products especially recently with social media a new major player in the market. Your task for this assessment is to develop greater depth to your understanding of the opportunities that the web now provides companies. You have to select only one fashion company from the below examples to write a case study.

Visit Facebook.com and find a company profile in the retail fashion sector and choose only one fashion company examples: David Jones, Lorna Jane, Hugo Boss, Aussiebums, Dotti etc. for which you will write a case study (ideas on what a case study should contain. The principal question to answer is: How do social media and consumer-generated content change the way marketers operate?
You can look through this text book which will give ideas on what a case study should contain, look through the opening cases for each chapter of the text:
Strauss, J & and Frost, R 2012, E-Marketing, 6th edn, Pearson Education, USA, Boston.

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