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QUESTION 1
Find the business research report (PDF document) attached. The title is “Executive summary: Evaluation of Market Readiness for Radio Advertising Education Program for WKLM”
Once you have read it several times, then, answer the following questions:
1. With regard to the content of the report: Identify the management dilemma, question and possible research questions you consider were identified previously to conduct this research.
QUESTION 2
2. Identify the type of study (exploratory, descriptive or casual). Why?
QUESTION 3
3. The study used a lot of different variables. Mention three of them and classify them (dependent, independent, moderate, etc) as studied by you.
QUESTION 4
4. Identify the kind of measurement scale used in each question of the three surveys (I, II, III).
