Religion And Media
Part 1: Exercise 1:
Identify how the culturally dominant values outlined by Schofield Clark (e.g., individualism, freedom, etc.) connect to early ideas found in Protestantism. For example, how is individualism, which is highly prized in contemporary society, reflected in the early formation of Protestantism? Make the connection between Protestantism and protestantization by discussing the following values (each connection should be approximately one paragraph in length):
Having made the connections between Protestantism and protestantization, critically evaluate Schofield Clark’s theory of protestantization in approximately two written pages. Do you think contemporary cultural values are indeed a reflection of Protestantism? Why or why not? What do you think are the strengths and weaknesses of her argument (whether or not you agree or disagree with her)?
Part 2: Exercise 2:
Drawing from any media you wish (e.g., print, screen, internet, art, film, television etc.), find three examples of protestantization in secular media. For this particular exercise, please draw from secular media only. Please save your research for exercise 3. Identify the following:
Example:
Media: BMO advertisement (television)
Specific cultural value(s): individualism, freedom
Representation:
A couple who is trying to organize their bills/financial situation lay back on their couch and close their eyes, only to open their eyes again to find themselves in a BMO office. The bank advisor informs them of the ways in which BMO can help the couple organize their lives financially that will individually suit their needs. This in turn will eventually give them the freedom to do what they want. After hearing this good news, the woman of the couple lies back on the couch and closes her eyes again in hopes of a trip to a tourist hot spot, only to re-open them and find that no transformation of her space has taken place. The message? Hard work and dedication will pay off and provide the couple with the freedom to choose what they want to do in the future.
Part 3: Exercise 3:
Having completed exercise 1 and 2 from this module, return to these works and answer the following questions. Each question should be approximately 1-2 paragraphs in length.