Real Estate Strategy


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    Stage 1: Real Estate Strategy.

    You are required to prepare and submit this stage of the coursework individually.
    Remit
    You are required to select an organisation sector (a), (b), (c), (d) or (e) as undernoted:
    Local authority/government e.g. City of Edinburgh Council or:
    • Central/ national government e.g. Defence Estates, or:
    • Charity and not-for-profit organisations e.g. Oxfam or:
    • Private sector/corporate business sectors as specified in Financial Times:
    Aerospace and Defence Automobiles and parts Banks
    Beverages Chemicals Diversified industrials
    Electricity Electronic and electrical equipment Engineering and machinery
    Food and drug retailers Food producers and processors Forestry and papers
    General retailers Health Household goods and textiles
    Information technology hardware Leisure and hotels Mining
    Oil and gas Personal care Software and computer services
    Steel and other metals Transport Utilities

    NB: you should not select real estate or construction sectors.

    You individually, are required to submit a written report encompassing the following:
    • Select a sector and organisation for analysis. For example: oil and gas/BP.
    • Carry out a detailed analysis of your chosen organisation including annual accounts, supplementary documentation and web site. Aspects of capital and recurring costs, and capital values rental income should be explored.
    • Provide an overview of the significance of real estate to the sector your chosen organisation is within. i.e (a), (b), (c), (d).
    • Identify what real estate strategy or model can be applied to your organisation. Drawing from the strategy or model adopted, provide a critical commentary on the likely benefits and problems/dis-advantages in the implementation of such a model. You may want to ask questions like: What property content does the organisation have? Is property critical or a factor that can be substituted/out-sourced.

    This stage of the coursework is designed so that students will be provided with the required knowledge on a week by week basis.

    Submission
    • You should submit a duplex A4 report addressing points 1 to 4 above, amounting to no more than 2,500

    References and Recommended Reading (stage 1)
    Reference material for undertaking the assignment can be found in a variety of sources including:

    Brett, M (1997) Property and Money Estates Gazette, London

    Estates Gazette www.EGi.co.uk
    User name “builtenv”
    Password “hwattegi01”

    FOCUS /SPN
    http://www.focusnet.co.uk (Use Internet Explorer)
    Access to Focus and SPN is by individual password. Email [email protected] from your Heriot-Watt email account and you will be sent a password for both databases.

    Financial Times www.ft.com

    DCLG (2007) Making assets work: the Quirk Review of community management and ownership HMSO http://www.communities.gov.uk/publications/communities/makingassetswork

    Edwards V, Ellison, L (2004) Corporate Property Management : Aligning Real Estate With Business Strategy Blackwell Science (available as e-book on Vision)
    Weatherhead, M (1997) Real Estate in Corporate Strategy Palgrave Macmillan.

    RICS (2002) Whose property is it anyway? RICS http://www.rics.org/NR/rdonlyres/A0753DD7-9940-4A1B-8750-472541406C46/0/Whosepropertyisitanyway.pdf

    RICS (2008) Public Sector Asset Management guidelines RICS http://www.publicsectorassetmanagement.com/

    The Internet generally, and in particular, your company and other comparable organisation’s web-sites.

    fill in this table accordingly:
    School of the Built Environment Course: D41AN Real Estate Management and Sustainability
    Coursework: stage 1 report Course leader: Colin Elliot
    Name:
    Criteria A B C D E F
    Describing the significance of real estate to your chosen sector
    Identification and description of real estate strategy or model can be applied to your organisation.
    critical commentary on the benefits and problems/dis-advantages in the implementation of chosen model.

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